Maximising Exhibition Success: Prep, Presence and Follow-Up for greater ROI

Waterford Chamber Skillnet invite you to an interactive online workshop on Tuesday, 9th September from 11.00am to 12.00pm.
 
Overview:
For any business, deciding to exhibit at a trade show or exhibit is a significant investment. That is why it is crucial to maximise the return on investment from this opportunity.
 
Those attending an event such as this need to view the exhibition as a strategic lead generation activity, not just a marketing event. Success hinges on careful planning. What you do before and after the exhibition is just as important as what happens during the event. This isn’t just about being present, it’s about generating warm, qualified leads that can be nurtured into real business.
 
Learning Objectives:
By the end of this session, participants will be able to:

• Plan pre-event strategies to build interest and attract footfall.
• Use body language and conversation techniques to connect effectively during the exhibition.
• Implement structured and meaningful post-event follow-up to convert leads into opportunities.
• We will explore key strategies to create interest and confirm exhibition meetings.
• Stand out and be memorable, the importance of engagement and body language.
• Follow up strategies, some ideas and tactics to turn interest into action.

If exhibitions, trade shows, and networking play a role in your business growth, this 1-hour course is a must-attend for you and your team. It is an hour packed with practical tips and strategies. You will learn how to plan, engage, and follow up effectively to turn your exhibition event into a powerful lead-generating opportunity.
 
In partnership with Toys4Engineers 2025.
 
Spaces limited, early booking recommended.

Register your place at https://waterfordskillnet.ie/available-classes/maximising-exhibition-success-prep-presence-and-follow-up-for-greater-roi/