Passion for Creative designs new website for Prison Officers’ Medical Aid Society
Waterford design agency – Passion for Creative – has just completed the new website for the Prison Officers’ Medical Aid Society. The website was officially launched at an event in Croke Park attended by Prof. Luke O’Neill and other notable figures in the medical field.
The Prison Officers’ Medical Aid Society (POMAS) provides health insurance to prison officers and their families. It is a not-for-profit society, managed by an independent team of qualified professionals and governed by a dedicated committee of member representatives.
POMAS hired Passion for Creative to refresh its branding, marketing and website. The result is a testament to the creativity and collaboration of both parties. It was a genuine partnership with POMAS involved every step of the way.
Why refresh the brand?
- Customers today have lots of choice (Vhi, Laya, Aviva etc.)
- First impressions matter - especially online
- A modern brand builds trust, credibility and confidence
- Staying current keeps POMAS relevant and competitive
- Honour the heritage and values of POMAS
- Modernise the identity to feel fresh and future-ready
- Streamline how information is presented
- Ensure POMAS stands confidently among its peers
- An evolution, not a replacement
- Cleaner, clearer, and stronger in digital environments
- Designed to appeal to new and existing members alike
- Member-focused, simple, and intuitive
- Clear benefit messaging for prospective members
- Faster, cleaner and easier to navigate
- A website that now acts as your digital front door
“We worked with Passion to develop a more modern website for our members. Updating the site, giving it a fresher look, and making it easier to use were the key priorities, and Passion achieved on all fronts. Their expertise and collaborative approach led to a very successful launch and we have received very positive feedback from our membership.”
Henrietta Kearney, Manager – POMAS
